Packaging that puts you first

Our renewed packaging is user-friendly, recognizable and easy to read

Teva’s unique new packaging approach is tailored to the needs of patients, ensuring box designs are clearly distinguishable and easy to understand. Most importantly, the new packaging helps patients use their medicines correctly by prominently displaying key information.

Video Transcript:

Creating packaging that puts you first

Our products reach millions of people every day…

…and our packaging must help you…

…to support patients using their medication safely and

correctly

To develop our packaging system, we started with…

1 year of research

All around the globe

4,000+ people were interviewed…

Pharmacists / Patients + carers / Physicians

…to truly understand our customer needs

Pharmacists

“Clarity, to reduce risk of error, is vital.” Pharmacist, UK

“It would be easier to see the key information on all sides

of the box.” Pharmacist, Poland

Patients & carers

“There’s way too much info, printed far too small.”

Patient, USA

“A picture of the medicine reduces the guesswork.”

Patient, Israel

Physicians

“Clinical looking packs can put up a barrier.” Doctor, Germany

Our pack design answers these needs

Our unique new pack is…

Differentiated Readable User-friendly

Information hierarchy reads easily, in order of importance

Product name has maximum readability…

…and each product is differentiated by color

Contrasting colors strongly differentiate between strengths

Our icons are easy to understand, helping ensure you have

the right product

And we reassure patients with our Teva brand

Each side of our pack clearly shows the key information…

…so you can find the right product fast, whichever way you

store it

Color differentiation allows each product and strength to

stand out clearly

The back-of-pack table clearly structures additional

Information

Our packaging system works across our whole portfolio…

…helping people easily understand our wider range of

products Brands / Generics / OTC

Designed to reduce…errors

Easier to…understand

Easier to…use

Delivering packaging that puts people first

Creating Packaging that puts you first

Our Products reach millions of people every day and our packaging must help you to support patients using their medication safely and correctly.

User-friendly package experience

Colors and roundels highlight key content ensuring that information is read in the right order of importance

Products are differentiated through color

The product name is enlarged and in color, making it easier to identify the correct medicine

Strength stands out in a colored roundel

Different strengths have different colors helping you to pick up the right product

Icons help you understand each product format

Simple icons provide additional reassurance that you have selected the correct product

Key details on each side allows pack storage in any direction

The back-of-pack table clearly structures additional information

Quality products manufactured by our trusted Teva brand

Learn more about safe use of medicines

Click here for details
  Click here for more information in WhatsApp message